Kailash Group

Esha Kansara Campaign

From a Sample House launch to a brand experience.

Real Estate · Campaign · Brand Experience

Kailash Group wanted to create more than a sample house launch. They wanted to turn the launch of Kailash One51 into a moment people would remember.
We developed a campaign around Gujarati actress Esha Kansara, bringing together celebrity association, project storytelling and an immersive launch experience to create anticipation around One51.
From pre-reveal communication to the launch-day experience, every touchpoint was designed to make the project feel aspirational, distinctive and worth discovering.

Task

Create awareness and anticipation for Kailash One51 and build a memorable launch around its sample house. The campaign was designed to connect the premium positioning of One51 with the lifestyle and emotion behind owning a home.

Strategy

Celebrity-led campaign, Pre-launch hype and reveal communication, Project storytelling, Integrated online and offline promotion, Launch-day experience, Sample house and brand experience integration
Design

We created a visual language that brought together Kailash's brand identity, One51's premium positioning and Esha Kansara's presence. The campaign extended across social media, outdoor communication, launch creatives, invitations and on-ground brand experiences.
Production

Campaign creatives, Social media communication, Hoardings & OOH, Launch invitations, Event branding, Sample house communication, Photography & video, Launch experience design
Platforms

Digital · Social Media · OOH · Print · Events · Brand Experience