Get In Touch
304, Krishna Darsh, Nr. Prapti Circle,
Sardar Patel Rajmarg,
Anand – 388001, Gujarat, India.
Work Inquiries
ChitaaraDesign@gmail.com
Ph: +91 99244 61171

We build
distinctive brands

through

A creative studio with 16+ years of experience, bringing multiple creative minds together to build distinctive brands and meaningful experiences.

We help businesses turn ideas into brands, communication and experiences that people notice, understand and remember.

The work tells
the story.

Every project starts with a different challenge.
Some brands need a new identity.
Some need a clearer story.
Some need better communication.
Some need a completely new direction.
We approach each project differently, but the goal remains the same:
Create work that has a reason to exist.

Our philosophy is creating the
products by combining learning
and growing together.

Recent works

/ 2020 — 2026

Esha Kansara Campaign

From a Sample House launch to a brand experience. Real Estate · Campaign · Brand Experience Kailash Group wanted to create more than a sample…

Packaging Design

Making freshness visible. Dairy · Packaging · Product Communication Project Story A milk packet has only a few seconds to communicate freshness, quality and trust.…

Hiten Kumar Campaign

Putting a familiar face behind a real estate story. Real Estate · Campaign · Brand Communication Project Story Real estate communication can easily become a…

Packaging & Brand Communication

Giving natural care a modern identity.  Pharma & Ayurveda · Packaging · Brand Identity   Ayuwell came to us with products rooted in the world…

Film Publicity Design

Before the audience watches the film, they meet its story. Corporate Communication · Event Branding · Institutional For NCDFI, the communication needed to represent more…

Amit Shah Event

When an event carries the weight of an institution. Corporate Communication · Event Branding · Institutional For NCDFI, the communication needed to represent more than…

A creative studio with 16+ years of
experience, bringing multiple
creative minds together to build
distinctive brands and meaningful experiences.

The word Chitaara comes from Chitaaro, a Gujarati word associated with an artist.

It started with one artist: Mitesh Suthar. But Chitaara was never meant to remain just one artist. Over the years, that single creative practice grew into a studio where designers, writers, marketers, motion artists, strategists and project minds come together under one roof.  Different skills. Different perspectives. Different ways of seeing. One shared love for creating. That’s what Chitaara means to us today:  Not one artist. Many artists. One creative home. We bring these different creative minds together to build brands, shape ideas and create communication that has a purpose. Chitaara is where multiple creative minds become one creative force.

Different industries. Different challenges.

Our philosophy is built on people who are addicted on creating, learning, and growing together, which allows us to discover better others miss.

We grow brands through
bold & strategic creative,
help progressive companies
advance by setting.

Create something with us that matters

Crafting an
environmental
UI that rocks.

Awards and publications

The digital world has been moving with a huge rhythm and it seems that’s not going to stop.

FWA,
Site of the Day

/00 – 1

June 25th, 2018.
Design and Interaction for The Wall

/00 – 2

October 28th, 2024.
Multi-Disciplinary Creative and UI/UX for The Jam

/00 – 3

May 5th, 2021.
Multi-Disciplinary Creative and UI/UX for The Jam

CSS Design
Awards

/00 – 4

August 25th, 2019.
Design and Interaction for The Amateus Co.

/00 – 5

September 28th, 2023.
Creating Original Products by Colin Lucido

Awwwards

/00 – 6

June 25th, 2022.
Site of the Day / ESPN Promo Campaign

/00 – 7

November 28th, 2024.
Developer Award / Amateus Co. Website

/00 – 8

March 5th, 2025.
Mobile Excellence / Lampard Ericksson website

Articles &
Publications

/00 – 9

September 28th, 2024.
Creating UI/UX from Scratch

Why do clients choose to work with us?

We don't believe good creative work needs to be complicated. We listen. We understand. We question. We create. We refine. And we stay focused on the problem we are trying to solve.
0
years driving
growth
0
projects brought
to the market

A journey shaped by creativity.

Become partners for the long run

Let's get in touch,
we respond fast.

Ready to work together?
Esha Kansara Campaign

From a Sample House launch to a brand experience. Real Estate · Campaign · Brand Experience Kailash Group wanted to create more than a…

  • Strategy

    Celebrity-led campaign, Pre-launch hype and reveal communication, Project storytelling, Integrated online and offline promotion, Launch-day experience, Sample house and brand experience integration

  • Design

    We created a visual language that brought together Kailash's brand identity, One51's premium positioning and Esha Kansara's presence. The campaign extended across social media, outdoor communication, launch creatives, invitations and on-ground brand experiences.

  • Production

    Campaign creatives, Social media communication, Hoardings & OOH, Launch invitations, Event branding, Sample house communication, Photography & video, Launch experience design

  • Platforms

    Digital · Social Media · OOH · Print · Events · Brand Experience

View Project
Packaging Design

Making freshness visible. Dairy · Packaging · Product Communication Project Story A milk packet has only a few seconds to communicate freshness, quality and…

  • Strategy

    Strong product visibility, Fresh dairy colour language, Simple visual hierarchy, Clear product information, Distinctive graphic elements, Shelf-friendly communication

  • Design

    We developed a blue-and-white visual system with flowing milk forms and cow silhouettes to create a direct connection with dairy and freshness. The packaging uses strong typography and a clean information hierarchy so that the product name, brand and key information remain immediately readable.

  • Production

    Milk pouch design, Product branding, Packaging graphics, Product information hierarchy, Print-ready packaging artwork, Product presentation visuals

  • Platforms

    Packaging · Retail · Product Communication

View Project
June 9, 2025
Hiten Kumar Campaign

Putting a familiar face behind a real estate story. Real Estate · Campaign · Brand Communication Project Story Real estate communication can easily become…

  • Strategy

    Celebrity-led communication, Brand visibility, Emotional storytelling, Real estate lifestyle positioning, Digital and outdoor amplification

  • Design

    We created a visual language that brought together the Saamarth brand, project communication and Hiten Kumar's personality. The objective was to make the campaign feel like brand communication rather than simply another property advertisement.

  • Production

    Campaign key visuals, Celebrity creatives, Social media communication, Outdoor creatives, Digital advertising, Promotional material

  • Platforms

    Digital · Social Media · OOH · Print · Campaign Communication

View Project
Packaging & Brand Communication

Giving natural care a modern identity.  Pharma & Ayurveda · Packaging · Brand Identity   Ayuwell came to us with products rooted in the…

  • Strategy

    Product-range consistency, Clear product differentiation, Contemporary Ayurvedic positioning, Strong shelf presence, Simple information hierarchy, Brand-led packaging system

  • Design

    We developed a packaging language where product identity, colour, typography and information hierarchy work together to make each product easy to recognise while maintaining a unified Ayuwell family. The system allows individual products to have their own identity while still belonging clearly to the same brand.

  • Production

    Product packaging, Label design Product hierarchy, Brand communication, Marketing creatives, Digital communication, Product presentation

  • Platforms

    Packaging · Print · Digital · Brand Communication · Product Marketing

View Project
Film Publicity Design

Before the audience watches the film, they meet its story. Corporate Communication · Event Branding · Institutional For NCDFI, the communication needed to represent…

  • Strategy

    Character-led visual communication, Film identity development, Emotional storytelling, Promotional campaign adaptation, Event and premiere communication

  • Design

    We explored strong character representation, cinematic composition and dramatic visual treatment to build a recognisable publicity language for the film. The same visual thinking could then be adapted across posters, digital communication and premiere-related material.

  • Production

    Main publicity artwork, Character visuals, Promotional posters, Digital creatives, Premiere communication, Event posters, Social media assets The film's Nairobi world premiere was promoted for 25 April 2026 at Westgate Cinema, giving the publicity work an international event context.

  • Platforms

    Film Publicity · Posters · Digital · Social Media · Events · Premiere Communication

View Project
Amit Shah Event

When an event carries the weight of an institution. Corporate Communication · Event Branding · Institutional For NCDFI, the communication needed to represent more…

  • Strategy

    Event-led visual identity, Clear information hierarchy, Institutional yet contemporary communication, Consistent branding across touchpoints, Strong visual presence for the key occasion

  • Design

    We created a visual system that balanced NCDFI's institutional identity with the significance of the event, using structured layouts, strong typography and clear information flow.

  • Production

    Event creatives, Stage / backdrop communication, Event branding, Digital communication, Print collateral, Supporting event materials

  • Platforms

    Event · Digital · Print · Institutional Communication

View Project