DHABKAARO

Film Publicity Design

Before the audience watches the film, they meet its story.
Corporate Communication · Event Branding · Institutional
For NCDFI, the communication needed to represent more than an event.

Film publicity is about creating curiosity before people ever watch the film.
For Dhabkaaro, we explored a visual language that could capture the character, emotion and cultural character of the Gujarati film while giving the film a distinctive presence across publicity formats.
The campaign extended beyond a conventional film poster into promotional and event communication, including the film’s world premiere in Nairobi.

Task

Create a distinctive publicity identity for the Gujarati film Dhabkaaro and adapt it across promotional and event communication. Meaning A film has a story. Its publicity has to create the first impression. The challenge was to make the audience feel something about the film before they encountered the story itself.

Strategy

Character-led visual communication, Film identity development, Emotional storytelling, Promotional campaign adaptation, Event and premiere communication
Design

We explored strong character representation, cinematic composition and dramatic visual treatment to build a recognisable publicity language for the film. The same visual thinking could then be adapted across posters, digital communication and premiere-related material.
Production

Main publicity artwork, Character visuals, Promotional posters, Digital creatives, Premiere communication, Event posters, Social media assets The film's Nairobi world premiere was promoted for 25 April 2026 at Westgate Cinema, giving the publicity work an international event context.
Platforms

Film Publicity · Posters · Digital · Social Media · Events · Premiere Communication