SAAMARTH GROUP June 9, 2025

Hiten Kumar Campaign

Putting a familiar face behind a real estate story.
Real Estate · Campaign · Brand Communication

Project Story

Real estate communication can easily become a collection of project features, amenities and numbers.
For Saamarth Group, we wanted to bring a stronger human presence into the communication.
With Gujarati actor Hiten Kumar at the centre of the campaign, we developed communication that connected the brand with familiarity, trust and a more emotional way of presenting the project.

Task

Create a distinctive real estate campaign using a recognisable Gujarati personality to strengthen brand visibility and audience connection. Meaning People connect with people before they connect with properties. The campaign used a familiar face to make the communication more approachable and memorable.

Strategy

Celebrity-led communication, Brand visibility, Emotional storytelling, Real estate lifestyle positioning, Digital and outdoor amplification
Design

We created a visual language that brought together the Saamarth brand, project communication and Hiten Kumar's personality. The objective was to make the campaign feel like brand communication rather than simply another property advertisement.
Production

Campaign key visuals, Celebrity creatives, Social media communication, Outdoor creatives, Digital advertising, Promotional material
Platforms

Digital · Social Media · OOH · Print · Campaign Communication